Purple Spider Web Design

Hello, my name is James Cocker,
I'm a freelance web developer & designer,
based in Edinburgh, Scotland.

Website Content Tip 1: Cut Out the Waffle

11 December 2013 - By James Cocker

This is the first tip in a series of articles about writing and structuring the content on your website.


Firstly, make sure your actual content is as concise and to the point as possible.

Novelist George Orwell once said "If it is possible to cut a word out, always cut it out." This is particularly true when writing for the web as unnecessary fluff words just make it harder for your users to scan over text to find the details that matter.

Short, to the point sentences are much easier to scan over than ones spanning several lines!

Also, avoid pointless terms such as "Welcome to my website" or "Feel free to have a browse around using the menu on the left". If someone's made it to your website, they know what it is and how it works!

Why not have a skim through each page on your website in your content management system and trim down your content to just what's necessary.

Next: Tip 2 - Keep Paragraphs Short

Subscribe to my free website content tips newsletter, to receive new tips straight to your inbox. I'll only send you 1 or 2 e-mails per month, and I will never send you any unrelated content.

Purple Spider